By Femke Legué

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Brainstorm

Ideas

I like the sketch of the head opening up.
It is a nice way to visualise broadening your mind an being open to other perspectives, which is a topic that the song talks about.
It is also something that relates to Rotterdam, bevcause in my experience Rotterdam as a whole is quite open minded.
It is a city that is open minded and looks at the future, the new age.

"Open up to a new age"

Further sketching

Notes:
-typography needs to be changed
-left eye is wonky
-top of head
-background?
-different compositions

Further sketching

From peer feedback:
Change the thickness on some words
the white of the droplets makes the words less readable
"a new age" needs to be changed

After peer feedback

Notes feedback from Masha:
-Colors more vibrant/ more contrast
-"open up to" needs to stand out more
-"May 2021" more bold
-"A new age" blue and white more divided.
-Teeth need to be more white.
-Head more down

After FOP

Changes:
-Colors more vibrant/ more contrast.
-"open up to" stands out more.
-"May 2021" more bold.
-"A new age" blue and white more divided.
-Teeth more white to make it less creepy.
-Top of head more down.
-different format.

Finalized designs